The independent Copenhagen pop powerhouse returns with Herified – a life-affirming, pride-infused album about coming to love oneself, coming out, coming forward, and coming together.
’Herified’ is mags’ deeply personal body of work wrapped in vibrant, colorful pop magic. It’s out now!
Monet once painted more than 200 paintings of the same lilies in the same pond. His fascination with a single subject didn’t just make for great art – it proved a point: there are countless ways to view something you love.
’Herified’, the new album from mags, is created from the same philosophy. Across eight tracks, it takes listeners on an emotional journey through her diary-like, honest lyrics woven into a rich soundscape of quirky electronic pop and anthemic ballads. The album explores the full spectrum of emotions that come with being both mesmerized and terrified by love.
“To me, ’Herified’ is the sound of fascination – the title comes from taking the noun ”her” and making it into a verb by adding “fied”; Herified. It’s my way of capturing the shift from knowing to doing. It’s about feeling herified,” mags explains. “As an artist and a queer woman who has gone from searching for my reflection to truly seeing myself, it’s also deeply important for me to represent queer, female-led narratives in a world – and an industry – where there is still not nearly enough of it.”
Inspired by mags’ embrace of another woman – and of herself – writing and recording the album’s vibrant pop songs became a celebration of transforming emotion into action.
Mags is Margrethe Tang, who grew up in the Danish countryside and felt the absence of visible queer, female role models. That lack of representation in the media made it difficult for a young woman to feel safe in her identity – and in love.
“’blue’ is a song about the universal, uncomplicated joy of falling in love,” mags shares. “Growing up, I heard love songs on the radio, but they were always boy-meets-girl stories. Stories of women loving women were rarely represented. I didn’t have idols who reflected the magic I was feeling – someone to make me stand up and go for it.”
‘blue’ is one of eight life-affirming love letters on ‘Herified’ – a record that firmly establishes mags as a unique and powerful voice in Nordic pop.
“Centering my sexuality on ‘Herified’ isn’t about pointing fingers or asking for sympathy. First and foremost, this is an album about big love—when it’s euphoric, bubbling, sexy, heavy, sad, messy, or just absolutely perfect. And that kind of love? Everyone knows it. Because love has no gender.”