Chicago’s Lillian King Unveils “Echo” – A Hypnotic Indie Single With a Beautifully Intimate Video

Lillian King’s second single “Echo” arrives September 23rd, offering a hypnotic new glimpse into her debut album In Your Long Shadow, out October 24th via Pronounced Kroog. Where In Your Long Shadow often wanders through memory and grief, “Echo” shifts the lens inward toward the strange comfort of repetition and the way loss loops through the small moments of everyday life. Written in fragments and pieced together in a spontaneous studio session, “Echo” carries the spark of discovery. It is windswept, rhythmic, and brimming with the winter energy of Lake Michigan, bracing but oddly comforting.

A big reason this track breathes so naturally is the trio of musicians at its core. Robert Salazar’s drums give it gentle propulsion, Nick DePrey’s organ creates warmth, and Lillian’s low, unhurried vocal anchors the song. Producer Jack Henry (Friko, Free Range) caught the song in a moment of rawness and clarity, one of those rare studio captures where spontaneity trumps over-calculation. “Echo” moves with the looseness of a live take but lands with the quiet assurance of a song built to linger.

Spencer Krug’s imprint on the project is subtle but crucial. While In Your Long Shadow remains unmistakably Lillian’s, Krug’s presence as label head and early champion adds a layer of indie world gravitas. Known for Wolf Parade, Sunset Rubdown and Moonface, Krug rarely steps outside his own orbit, making Lillian the first to release on Pronounced Kroog, and it shows in the music’s balance of rawness and control.

“Echo” will resonate with fans of Sharon Van Etten’s emotional pull, Rosali’s understated honesty and Mazzy Star’s dreamlike hush. Lillian’s storytelling has a distinctly Midwestern undercurrent, steady and unflashy with just enough edge to keep the sweetness earned rather than assumed. It is the kind of song that quietly grows on you and refuses to leave. With In Your Long Shadow, Lillian King is not just launching a debut, she is building something slower, steadier and ultimately more lasting. “Echo” is another sign of an artist uninterested in chasing hype, instead crafting songs that earn their way into people’s lives.