New Jersey native AJ Penta, aka the East Coast Cowboy is a rising country-rock singer known for his Grammy considered anthem Livin Free, as well as singles Catchphrase, Falling from the Heavens, and more. His edgy alt country has gained him popularity with classic and modern country fans alike.

He has released several albums over the years, but hit the mainstream when he released the single Livin Free, which was later considered for a 2023 Grammy. He has also played guitar for artists like Demi Lovato and Luis Fonsi.